Banner Design

Banners that grab attention with ease.

Learn more about our banner design…

Design Cloud Reviews
Why choose us?

Why choose us?

If you’re looking to improve your banner design, why should you use one of our unlimited graphic design subscription plans? Not only will you be able to request an unlimited number of design requests that range from banner design across a wide scope of additional tasks like social media design, infographic design or UI design, but you’ll also be working with a UK-based graphic designer every business day. That means you’ll get all the perks of expanding your design team in-house, but with none of the logistical issues and for incredibly affordable prices starting from just £549 per month.

Every time you put a new request in via the app or email, we’ll always aim to have it back to you in one business day depending on the complexity of the task. Unlimited revisions are part of every plan we offer, so that you have complete peace of mind you’ll get exactly what you need from your subscription plan.

Try the service risk-free for 14 days

How it works

Start your subscription plan

Choose between the Standard, Pro or Agency plans to start submitting your design requests to your dedicated designer via app or email.

How it works

Submit as many design requests as you need

There’s absolutely no limit on how many requests you can add to your queue. Your personal designer will work through your queue one task at a time every business day and provide regular updates.

How it works

Unlimited users, unlimited revisions

You can add as many users onto your account as you like, so your entire team can access the queue. Plus, we allow for unlimited revisions so you’ll always get exactly what you need.

What Our Customers Say

Customer experience is our number one priority. Here's what some of our clients have to say about us

What is the banner design service?

What is the banner design service?

Banners are now especially popular on social media channels and are a useful marketing tool to promote a succinct message and your business, products or services to potential customers. Our designers can create bespoke banners for Business Facebook covers, LinkedIn profiles and any other social media platform that you use to promote your business. We also create web banners that help to advertise your product or service in an instant to new users! 

You may have seen the array of banner templates available online, where you can use pre-designed content and edit it to match your brand or your message. Whilst these templates may seem an attractive tool, they can be time-consuming – especially if you lack graphic design experience – and the quality of these designs doesn’t come close to the work of a professional designer. By letting a designer at Design Cloud take care of your design for you, you can get on with other tasks whilst they look after the creation of your banner. Better still, you know that your design is in safe hands, and what you’ll have at the end of the process is an impressive banner that online users will love just as much as you!

Our designers know the best practices in the business, knowing exactly how to get your banner message across to your target audience. With key elements such as advanced animations, striking images and some serious skill when it comes to creating visual content, you’ll soon have a banner that meets your needs and complements – or even enhances – your existing visual brand.

Before we start on a banner for you, you’ll need to have a clear idea about how you want your brand to appear visually. Once you have this visual identity and you’re happy with the direction your brand is going in, we can create designs that are tailored exactly to your brand. If you need a hand creating logos or any other materials before you get started on a banner, our team can also help with that. Once you have a clear brand, we’ll select all of the design elements for your banner that best suit and represent your business.

Designing a banner with Design Cloud

Designing a banner with Design Cloud

When you’d like one of our designers to get started on a banner design for you, just submit a request through our online portal to get started. Once you’ve submitted your brief, you will be assigned a designer who will take a look at what you need. If they need any more information from you, they’ll be in touch to ask you some further questions. When they have the information they need, they’ll make a start on creating a customer banner for your brand. Once the design is complete, they’ll send it back to you and you’ll have the opportunity to request any revisions you think are necessary to perfect your design.

By subscribing to our monthly package, you’ll have access to not only banner designs, but any type of graphic whenever you need it. Our services are completely scalable, so we can meet your design needs whenever you need us. Our solution for effective graphics is highly popular amongst many SMEs, different business teams and marketing agencies alike. Our packages start at just £549 a month, so we’re considerably cheaper than recruiting and paying for an in-house team, yet we offer the same exceptional skills and passion for your brand’s graphics.

FAQs about our brochure design service

DesignCloud

Do you provide all the graphics and images?

Not only do we provide bespoke graphics tailored exactly to your brief, but we can provide any imagery needed to complete the design. Our designers have licenses that give them access to thousands of stock images, so we can pick the best ones for your design. Whilst we can provide graphics and images, we’ll need you to send us any specific images that you want including in your banner design. Please also note that we don’t offer illustrations as a part of our services – just graphics and images.

DesignCloud

When can I expect to receive my design?

We’ll usually send across your completed design within 24 hours of getting your brief. If we anticipate your design project taking any longer due to the nature of your request, then we will let you know as soon as possible. All of our clients can keep up-to-date with the progress of their project by accessing their portal at any time to chat with their assigned designer.

DesignCloud

What type of banner can you design?

Our designers are seriously talented and there isn’t much they can’t do. If you ask them, the chances are they can do it. We design banners for all social media platforms and can send it over to you in your preferred file format to ensure you can use it on any platform, site, desktop or mobile. We can also adjust the size and the image dimensions of your banner to meet your requirements. Just let us know what you’d like and we’ll make it happen!

DesignCloud

Can I chat with my designer during the process?

Communication is central to our design process. Without knowing needs, goals and preferences, we couldn’t create a design that you love. That’s why we have our online portal, making it easy for you to get in touch with your designer. Here, you can chat about your brief, their progress and any feedback you have. Our designers are all UK-based and we never outsource our work, so you don’t have to worry about timezones or language barriers. Our designers will always have a full understanding of your brief, and the talent to bring it to life!

What is a display banner?

What is a display banner?

The display banner has been a popular marketing tool since first appearing on the web in 1994. Though technology has developed drastically in the decades since, the purpose of display advertising remains fundamentally the same.

A display banner design is a website banner that looks distinctly like an advert. It often includes a product image, the brand’s logo design, and a call to action. A display banner design might also include animated graphics or static images.

In general, when a banner display design is clicked on, the viewer will be directed to the company’s website or specific landing page design. In this sense, an effective display banner design can work similarly to a PPC ad design or social media ad design.

Another way in which a display banner design might be used is in conjunction with overall social media graphic design. Banners can be found on the top of Facebook pages, Linked In profiles, and Twitter pages, among many other social media platforms.

These display banner designs are largely the same, in that they promote a succinct message and your business, products or services to potential customers. They are particularly effective when their design is consistent with other social media graphics and social media ad design.

Why is a banner design service important for your business?

Why is a banner design service important for your business?

Though there are many display banner design templates available online for you to personalise, this can be time-consuming and difficult to get just right. After all, your banner display design is probably the first thing that customers see when they visit your website or business social media profiles.

With a banner display design service from Design Cloud, you are in the hands of professionals. From unlimited graphic design for a monthly fee, Design Cloud’s dedicated design agency can produce a high-quality display banner design in just 24 hours.

What are the benefits of a banner design service by a professional graphic design agency?

What are the benefits of a banner design service by a professional graphic design agency?

When you take advantage of Design Cloud’s flat-rate graphic design packages, you can request unlimited graphic design work. This means that our designers can provide the best unlimited graphic design service, ensuring that your banner design is consistent with all other website design and social media design features.

In doing so, this has the potential to boost brand awareness and reach your audience like never before. We design banners for all social media platforms and can send them over to you in your preferred file format to ensure that you can use them on any platform, site, desktop or mobile.

And if you need a few tweaks? With our unlimited graphic design service, you can submit as many revisions and requests as you like. We can also adjust the size and the image dimensions of your banner display design to meet your requirements. Just let us know what you’d like, and we’ll make it happen!

Try our unlimited graphic design service with a free demo

Try our unlimited graphic design service with a free demo

Whether you need a banner for your corporate business Facebook or an engaging banner for your personal LinkedIn, we can design a variety of styles that truly meet your needs. If you’re looking for a banner that’s designed to meet your needs in a way that truly captures the attention of your audience and represents your brand, then our team of designers are the ideal solution. With monthly packages that give you access to unlimited graphics each month, you can have any designs you want, whenever you want. To try it out for yourself, get in touch with us to book a free demo and we’d be happy to give you a tour!

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What should my banner design include?

What should my banner design include?

A banner ad can be a physical thing – like a decorated piece of cloth – or essentially a linked picture on a website. Online ads can appear in various places on a website – such as across the top, bottom or sides. You might have seen the horizontal type of banner ad being called a leaderboard, whereas a vertical banner – positioned on one of a given webpage’s sidebars – is known as a skyscraper.  

However, no matter which format you choose for your banner advert, the principles of creating an effective design for that banner will remain essentially the same. What exactly your banner design must be effective at will depend on why you have opted to create that design in the first place – but fostering brand awareness, generating leads and re-targeting audiences are all common goals. 

Let’s assume you want to build brand awareness. In this scenario, your banner content will need to be attractive and catchy so that it long stays in people’s memories for the right reasons. So, your company’s name, product or both should take centre stage – accompanied by a slogan that, while simple and short, should instantly differentiate your ad even amidst a mass of other content.  

Consider the example of this skyscraper ad from the For Dummies brand, where the slogan ‘The smart way to increase back-to-school sales’ is used to introduce website visitors to three particular For Dummies books: Spanish for Dummies, Algebra for Dummies and Calculus for Dummies. The slogan makes clear that the ad is aimed at retailers looking to stock educational resources school pupils might need in preparation for the new academic year. 

In an attempt to catch attention with your online advertising, you could be tempted to opt for ‘rich-media’ banners; in other words, banners incorporating such dynamic features as audio, video and animation, rather than simply comprising static images and text.

Indeed, rich-media banners do stand out more easily than conventional banners – but, if you go down the rich-media route with your banner ads, you should be careful not to overload them with this kind of clever tech. That’s because you would be risking these ads taking too long to load, losing valuable time that otherwise could be spent keeping your brand in front of viewers’ eyes. 

Rest assured that our design agency can help you to create animated banners that strike just the right balance between impressing viewers and appearing sufficiently promptly on the screen. Our graphic designers are well-versed with using Adobe Illustrator to create website banners and Adobe Spark to animate them – enabling us to add awe-inspiring animation with ease.

Another benefit of including custom animation thoughtfully, but sparingly, in your banner ads is that doing so could help you to establish a visual hierarchy with the unlimited graphics our Manchester-based team can produce for you. Here, it would be useful to heed what has been referred to as ‘the three Bs’: ‘brand’, ‘buzz’ and ‘badger’.

The word ‘brand’ here refers to your company’s logo, which should be one of the first things people see on your banners. As you create your banner design, you could even see this as an opportunity to refresh your logo – another task with which our graphic design agency could help you, provided you have a good idea of how the new logo should look in terms of, say, its fonts and colours.

The second ‘B’ – that’s ‘buzz’ – concerns what would interest or excite your target audience. So, an electronics store advertising a seasonal promotional deal on one of the latest smartphone models might, to generate buzz on their banner ads, emblazon them with terms like ‘next generation’ and ‘limited-time offer’ alongside, of course, hi-definition imagery of the smartphone itself. 

Then there’s the third ‘B’ – yes, ‘badger’. No, not the animal – it’s not as (ahem) black and white as that. It refers instead to a banner message or call to action encouraging an urgent response from the viewer. You want to tap into the viewer’s fear of missing out (FOMO) – and there are various ways of harnessing this particular marketing technique.   

You could visually convey these three Bs through various means – including with the banner’s colour scheme. This could align with the colour palette you have long used for your brand across various marketing channels – including websites, print advertising and social media platforms. Alternatively, you could use an array of colour combinations for different campaigns.

In any case, though, you should endeavour to choose colours that would fit in with your brand’s established tone. You could take account of how different colours tend to invoke different psychological responses. Red – for example – is often used by fast-food chains due to how the colour encourages appetite, while green has a relaxing effect, making it well-suited to use by health firms.

What makes a good web banner design?

What makes a good web banner design?

This is far from a simple question to answer, as how ‘good’ any particular web banner design looks is ultimately a subjective judgement. Hence, even experts on the subject of banner design can only give you guidelines, rather than hard and fast rules, about how to get that design just right. 

Many of the most successful banner ads were not strategically crafted in one go but instead meticulously tweaked over a lengthy process of trial and error. If an advertiser posts a particular banner ad that ‘should’ work but turns out not to produce the required response in people who see it, the advertiser could simply try again – such as with a more refined version of the same ad. 

If the advertiser continues in this vein, repeatedly editing their ad in a bid to get closer to achieving the desired result, the advertiser could eventually strike gold with an ad that evidently does work – such as in spurring a high number of clicks and converting many of those into sales. 

However, even if all of this does occur, the ‘winning formula’ the advertiser has apparently concocted could turn out to have a somewhat limited shelf life. Lightning doesn’t strike twice, and a particular web banner ad that thrived on one occasion could falter on another – perhaps due to déjà vu as well as a range of other, more obscure reasons. 

So, while there’s no straightforward ‘recipe book’ you could simply consult to create the ideal web banner ad for your needs, you could still learn a few lessons from other advertisers who have been there and done that when it comes to creating – and trying to succeed with – web banner ads.

There are two basic components of success with web banner ads: making them visually appealing and interesting, as well as placing them in parts of the web where there are likely to be people who would be especially inclined to look more than fleetingly at those ads and click on them.

You need a strong message at the heart of each banner design you create. However, as you figure out how you ought to communicate this message in the banner ad, you should keep in mind where it will be placed – or at least seems likely to be placed.   

If the banner will be on a webpage you don’t own, make sure – as far as practically possible – that the banner and webpage are related in content. If the banner will instead be on your website, use the banner – rather than the site more generally – to highlight a specific product or service. 

You also need to strike a careful balance with the banner’s graphic content. We can provide flat rate graphics that could act as a focal point of your banner. It’s all possible once you have signed up for our Standard, Agency or PRO plan – as any of these plans would enable you to request unlimited graphic design for a monthly fee.

In practice, this means you could ask us to make as many revisions to your banner design as you reckon it requires – all without you having to pay anything on top of the monthly fee. You could come to hugely appreciate this cost-effective approach – as, while the graphics on that banner should pique viewer curiosity, you don’t want this imagery to look obscure to the point of being unrecognisable.  

By way of example, if your banner is advertising coffee, and for this reason features an image of a coffee cup, you want people to quickly recognise the purpose of that coffee cup as such. Similarly, if you want to alert people who see your banner ad, putting a red octagon – an image often seen as representing the word ‘stop’ – on this banner is likely to achieve that sought-after result.

Symbols can serve a crucial role in graphic design due to how they visually express meaning – making them especially useful for inclusion on banners, where it is beneficial to say as much as possible with as little as possible. After all, the larger and more elaborate your banner ads are, the longer they could take to load.

In an attempt to spread the word far and wide, you might seek to post banner ads on a wide range of advertising platforms. However, you could find that each platform you come across has its own list of specific banner sizes and dimensions permitted. How are you supposed to easily keep track of how these requirements differ between platforms? 

Fortunately, you don’t strictly have to – as, once we have designed a banner ad for you, we can simply use Adobe Spark’s “handy, auto-magical re-size feature” to reproduce this banner in various sizes suitable for each of the online platforms where you intend the banner design to be used.

Physical banners vs online banners

Physical banners vs online banners

Once upon a time, you might have associated the word ‘banner’ with something more physical and tangible than a web banner. The word might have sprung to mind a lengthy piece of cloth or a flag adorned with a slogan, logo or symbol – or another form of text or graphics. 

This remains pretty much one of the standard definitions of the word – and, even today, you don’t have to omit physical banners like this from your marketing strategy. With our unlimited graphic design services, we can expertly design both physical and digital banners for your brand.  

Nonetheless, which of these two types of banners you ought to use could depend strongly on your particular corporate objectives. As a general rule, if your operations are based online, you should probably invest more in online ads, while print banners can work better for advertising businesses based in physical premises your target customers or clients would easily be able to visit in person.

All the same, making the ‘right’ choice between physical and online banners is not always as straightforward as this ‘general rule’ might make it seem. Ultimately, whether you interact primarily with in-person or online-based customers, either type of banner advertisement can be of use.  

One major plus point of physical banners is that you would have more control over how and where they are displayed. If you use an advertising platform like the Google Ads online platform, you could find yourself unable to restrict exactly what sites your ads appear on – and where exactly on these sites’ interfaces the web banners feature. 

So, your online banners could too often end up in places relatively few members of your target audience visit. With a physical banner, however, you might have the practical option of seeing, in person, places where the banner could potentially be attached. 

This would ease your efforts to find potential advertising places where you know many people – and enough of the right people – would see your banner. You could also be comforted to know how easily print banners can be transported to such places and assembled for hanging up there.  

Unfortunately, though, you could also find that such advertising spaces are in short supply – or already booked by other advertisers for when you wanted your own banners to occupy those spaces. This is a situation where online banners have an edge; as available spaces for online ads are much more widespread, your brand doesn’t have to wait too long for its time in the spotlight. 

Even if you use just a single platform for your online ads, they can help you to advertise your brand worldwide rather than just locally or nationally, as could be the only realistic options available to you if you instead focus on advertising only with print banners.   

Making a commitment to online banners could particularly pay off if an eco-friendly philosophy is at the heart of your company’s branding. Environmental groups have taken issue with print advertising due to perceptions of its wastefulness as well as contribution to pollution. 

While you could minimise the potential ecological harm of print banners by using sustainable materials and vegetable-based inks, it would be even easier to back up your claims of eco-friendliness if you specialise in online banners. You should also communicate this point to your target audience, highlighting your green rationale for forgoing print advertising.

Keep in mind that what ‘works’ on a web banner might not be as well-suited to a physical banner – and vice versa. For example, many people could struggle to appreciate elaborate graphics when they are squeezed into the relatively small space of a web banner while publicising a brick-and-mortar retailer to online consumers who don’t live nearby can be somewhat pointless. 

However, with our flat-rate graphic design services, we can help you to craft effective banner ads of both physical and digital varieties.

How long does it take to get set up?

Once you’ve completed sign-up, you’ll receive your account log-in details and you’ll be able to start submitting design requests instantly through the app or via email. It typically it takes around 24hrs for us to get you set up with your designer and to get them working on your requests.

What does unlimited graphic design actually mean?

As a Design Cloud subscriber, there is no limitation to the number of design requests you can submit and there is no limitation on the number of revisions you can ask for either. You will not be charged a penny extra for submitting a large number of requests or making a large number of revisions.

One thing to keep in mind – Each round of revisions is treated as a new design request and this can affect the turnaround time of other design requests you have in your queue.

We’re Only Human….

Design Cloud designers are real humans. Your designer will work through the design requests in your queue, one task at a time. Once the request at the top of your queue is complete, they will move onto the next one.

Need more design work faster?

No problem at all. It’s easy to scale your output by adding another designer to your team which will allow you to double your daily graphic design output. This can be easily done from your account dashboard or by contacting our sales team.

I have more than one business, can I use one account?

Yes you can. All of our subscription plans come with unlimited brands. This means that you can use one subscription to submit design work for multiple businesses that you may own.

Just keep in mind that your designer will only work on one active request at a time from your queue.

Do you offer a trial?

Yes we do. We offer a 14 day risk-free trial on all of our services. If you don’t like the design work we create for you in the first 14 days, we’ll keep it and you can get a full refund, no questions asked. You can read more about how the trial works on our pricing page.

What are the turnaround times?

As a rough average, Design Cloud standard users will get most design requests delivered back to them the following business day.

Turnaround times on design requests will vary and generally depend on three factors:

1. How long you and your designer have been working together.

If you’ve been working with your designer for some time, you’ll have a great workflow in place, your designer will fully understand your brand, visual identity and your preferred style. This will speed up turnaround time significantly.

If you are new to Design Cloud and you’re submitting your first task with your new designer, you’ll more than likely receive your first design back in around 1-2 business days.

2. How complex the design request is.

For example, a simple social media graphic with simple text overlayed can be very quick to turnaround, whereas something like a multi-page powerpoint presentation or detailed corporate brochure will have a lot of layers that make up the design and will take significantly longer to produce.

Our customer experience team review all requests the moment they come through to assess complexity. If there’s a complex request we think will take longer than one business day to get back to you, we’ll reach out and let you know.

3. How many requests you have in your design queue.

Your designer will work on one request at a time. If you approve the request at the top of your queue when your designer sends it back to you, we’ll jump straight onto the next one. If you delay getting back to us about revisions and sign off, this will delay the rest of your design requests being worked on.

DesignCloud PRO

One of the perks of being a Design Cloud PRO user is that you’ll get real-time communication with your designer via Slack and faster turnaround times, including same-day design delivery.

Even though the PRO plan turnaround time is quicker (especially for revisions), the number of design requests you’ll get delivered each day will still differ depending on the complexity of each request sent, how long you’ve been working with your designer and what else you have at the top of your design queue.

Are you outsourcing work to freelance sites or overseas?

Absolutely not. We don’t outsource work overseas and we don’t use freelance sites or market places. All of our designers are in-house at our office in central Manchester. The digital capital of the north.

Who owns the creative work?

You own all of the design work that we create for you. Everything we do is made specifically for you and your brand. The moment we deliver the final design files to you, you have 100% ownership. We also provide you with the Adobe layered files we used to create your work in too ie: Photoshop PSD, Illustrator AI, InDesign INDD as well as in .jpg, .pdf, or .png.

Important information around stock images.

If we need to use stock images in your work, there are some important ownership/license restrictions that you need to be aware of. You can read about these here in our terms of service.

What can you design for me?

We can design almost anything for you so long as you can explain or show us what it is you want to create. Our design scope is broad, but firmly set in graphic design (at the moment)  if you’re looking for animated 3D video, CAD design, SEO, copywriting or a sandwich. We’re not going to be able to help you…

However, we work with multiple award-winning agencies across all areas of digital and we would be to introduce you.

We can also recommend some amazing sandwich shops in Manchester too. (We love sandwiches)

Here’s our official design scope. If there’s something we’ve not mentioned on the list, get in touch and we’ll let you know if it can be done.

Can you design my logo?

If you have a clear brief or idea for your logo design including specific fonts, colours or look, sure – We can bring your idea to life and design your logo as you described it.

We are not a branding agency.

If you don’t know what you want your logo to look like and you need help to develop a brand/logo/name from scratch, then we will happily put you in touch with one of award-winning branding agency partners.

Can you design my website?

Yes we can! You’ll need to be subscribed to a Design Cloud PRO or Enterprise plan to work on web design. We’ll need your website copy already written and ready to go and you’ll need to provide us with a clear page by page brief and send us any licensed photos you want to use too.

Each website page will be designed in three standard screen sizes. Desktop, Mobile, Tablet. Each page you want us to design for your site will need to be submitted as a new request.

Web Development

Web development is not included in any of our subscription plans. We can provide you with a separate price for the development, refer you to one of our web development agency partners or you can use the designs we produce for you and work with your existing developer to build it.

We're an Agency, can we use Design Cloud?

Absolutely. We love working with agencies and would love to talk to you about how we can help you.

We work particularly well with marketing agencies who are currently outsourcing their design work to freelancers, branding agencies who want to free up their lead designers from small design tasks that create a bottleneck and any agency using non-designers to create their graphics for their own social media channels. (There’s a lot of them about)

We’re not here to replace your existing designers, we’re here to offer an affordable, low risk solution to help you design at scale.

I'm a freelancer, can I use Design Cloud?

Yes! We love helping freelancers scale up their design output.

If you have a large project that requires a heavy amount of small graphic design tasks, you can focus on the larger areas of the project and we can help you work through the small stuff and reduce the time you spend designing until the twilight hours trying to meet deadlines.