The Simple Formula for Fintech Software Design Success

Read on for the ultimate guide to Fintech Software design success…

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What does the guide include?

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Why is design so important for Fintech Software?

We’ll be talking through why graphic design for your Fintech software is so important, the effects stunning marketing materials will have and why these activities are crucial in today’s busy marketplace.

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How to market your Fintech Software company

Need marketing inspiration for your Fintech software? We’ve got you. Read below or download the guide for a step-by-step on how to reach more of your most suitable prospects.

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The Fintech Formula

What makes a successful Fintech software company? We’ll be taking a closer look at how you can sky-rocket your Fintech software’s client-base, and how you can use Design Cloud to do that.

Fintech is ever so slowly seeping into our everyday lives and becoming a genuine player in the financial sector. From the more obvious elements such as being able to use contactless payment on your phone, or watch, to more discreet things such as mobile banking applications.
Fintech is in more places than we think and is becoming adopted by more and more of the mainstream public. As a result, businesses and companies must create a seamless user experience and outstanding marketing so that people can get to grips with fintech websites and applications in seconds. 

Good design for fintech is essential, it cannot be underestimated. If the design or marketing is poor, then there is a real chance your fintech business isn’t going to succeed. In a crowded market, where more and more startups are appearing, you need to ensure you have optimised your marketing strategy so that you’re able to shout about your fintech software in the most effective way possible. This is just one of many reasons why you should invest in an outsourced graphic design team.

While the average member of the public may not be that interested in the banking technology behind your product, they are definitely interested in the convenience of it. As a result, you want your user experience to be as seamless and slick as possible, and you want your marketing to explain those conveniences in plain English. This is what will get people coming back to your platform, be it a website or mobile app.

Here at Design Cloud, we know this better than most digital design companies. Our band of incredible graphic designers know how important it is for businesses in the financial technology sector to have great UI and UX alongside strong marketing collateral. And, in this e-book, we’re going to be showing you just how much we know! 

In the following pages, you’ll read more about why graphic design matters so much in this industry. We’ll also be explaining the thinking behind our ‘Fintech Formula’ which is something our team have come up with to show the process behind web and apps developed for fintech businesses. 

Why Does Graphic Design In Fintech Matter?

Why Does Graphic Design In Fintech Matter?

Without a good hands-on experience, powered by a smart user interface and stand-out marketing, customers will simply opt for another fintech product. With the number of startups increasing year on year, customers have plenty of choices. This means that the quality and look of your product, whether it’s a new neo-bank (think Monzo) or a way of acquiring insurance in minutes, has to be as best as it can be. This is why working with a team of experts is so important, their creativity and ability to imagine the entire user journey and market your software is priceless. 

We know how much time and effort is put in by you to ensure the digital architecture and technology that underpins your product is the best it can be. The last thing you want to do is fall at the final hurdle and not work with a group that can take all the architecture and technology, and turn it into a beautiful marketing strategy that gives you a genuine competitive advantage. 

Below are four reasons we think the design for fintech is so important.

How To Design A Fintech Website

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Consistency

No matter where your customers access your product, the look and feel have to be the same across all platforms. Good digital design can help create consistent looks across web, tablet, phone, and even smartwatches. This can help breed familiarity, comfort, and trust with users which will help to solidify their relationship with your business. It will also see them use your product over others because they don’t want the hassle of having to become familiar with a new look and feel. 

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Speed

The whole point of fintech is speed and convenience. Light, nimble applications that can handle bank transfers and payments in seconds are what make fintech companies different from legacy banks. A clean Fintech web design that has as few steps to a goal completion as possible is very important. The speed will have people coming back to your app and encourage others to adopt it. At the end of the day, you’re not selling complex financial banking infrastructure or blockchain technology, you’re selling convenience and time saved.

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Ease of use

A good app will open up, take you through a few processes, before completing your intended goal. A great app will use clever digital design to ensure every possible option is open to the user the moment they press the app open or go to the website. Taking into context, for example, the time of day and what the user usually does at the time, before offering that as a suggestion will improve ease of access. Not having different submenus dotted about will speed things up too. Leveraging design to increase the ease of access and the ease with which the app or site can be operated will help increase the number of people using your product. 

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Stand out

The final and probably most obvious reason companies, let alone fintechs, invest so much time in finding a suitable design solution is to stand out. Looking and sounding different is the key to success. Take Monzo for example, the first thing they are known for is the coral debit cards that each user gets. They’ve managed to inextricably tie their brand to this colour and it has made them stand out from similar businesses. Good app design, tone of voice, and stunning marketing can have this exact same effect.

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What's next?

Now that we have discussed why graphic design is important, let’s discuss how you can successfully market your fintech business…

How To Market A Fintech Company

How To Market A Fintech Company

So you’ve got a well-designed app and website. You’ve got the super-strong offer of a time-saving tool that you know your audience will go crazy for. Now, what? How do you get that audience to see your tool and all the benefits it offers?

Marketing a Fintech company can seem a bit daunting at first because the competition is pretty fierce. The standard across Fintech design in the modern-day is high, so first and foremost, you need to recognise how important impeccable graphic design is actually going to be in the success of your company. 

When it comes to choosing a brand to trust, the design really is completely pivotal. If you have all the best web design and software design, it can still be damaged by poor graphics across other touchpoints like brochure design or social media graphic design. Simply put, if you’re really serious about giving your Fintech company the best chance at success, design has got to be professional across absolutely everything you do. There is no room for pixelated graphics or questionable font choice we’re afraid! 

Since we’ve covered why graphic design is so important when it comes to marketing your Fintech company, let’s now talk about how to do it. 

1. Who is your audience?

1. Who is your audience?

If you’re still saying “well everyone could use my software!”, the chances are that you really need to drill down on who your target audience actually is. Is it people looking for better visibility on their monthly outgoings? If so, which group of people will connect to the way your brand offers that service? 

Knowing your target audience is the first step to successfully marketing your Fintech company. From there, you can choose all the methods that will actually work to attract the right customer to your business. 

2. Which marketing collateral do you need?

2. Which marketing collateral do you need?

Nowadays, cold calling won’t cut it. You need to have a presence online and across social media, and what’s more, you need to make that presence as impactful and noticeable as possible. There is huge competition online, and so you need to choose which marketing materials will stand you apart. A simple trick for this is to research your competitors. Take notes of the more common marketing methods they are using, and see how you could offer that to the audience in a more effective way.

As a simple example, if your competitors are all writing short blogs that are around 500 words with a couple of images – can you make yours stand out by writing long-form content on the same subjects, and illustrating them more clearly? That way, when your audience needs more information, they’re much more likely to choose you.

Remember that the audience will choose the easiest to access and most attractive marketing collateral. 

3. Outsource your graphic design to professionals

3. Outsource your graphic design to professionals

There really is no room for error when it comes to designing for Fintech. That means that even if you do have an internal marketing team if those people are non-designers, you need to ensure that you are accessing skilful graphic design that will work to push your brand ahead quickly. 

How can you do this? We know that hiring a designer in-house can be time-consuming ( we have a large internal design team ourselves! ), and we also know that outsourcing to freelancers or marketplaces can be both unreliable and expensive. That’s why we offer unlimited graphic design subscription plans from just £549pm on a rolling monthly contract, so you can have a dedicated UK-based graphic designer ready to work for your brand whenever you need it. 

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Trends We See Across Fintech Software

Trends We See Across Fintech Software

Having helped plenty of businesses channel their fintech software into practical, easy to pick up user interfaces as well as helping them create impactful marketing, we like to think we’re aware of what’s happening in this world. The industry grows and changes so quickly that what was once considered cutting-edge in 2015 is now old news. With that in mind, below are three current trends that we are seeing in fintech. This is just a snapshot, some may stick around and others may soon become yesterday’s news. The key is to take the best part of these trends and implement them in your design and marketing, this will provide success for years to come. 

Finding connections between money and emotions

Finding connections between money and emotions

Money is both a very emotional subject and one that in and of itself is very emotionless. For fintech firms, it’s about finding the connection between the black and white nature of money, and the complex variety of human emotions. These connections could take the form of small celebrations when, for instance, a user receives their salary. Or, when a user signs up for the business’s platform, that is a moment that could be leveraged to tap into human emotion. It’s about designing elements that unlock how people feel as opposed to their rational financial thoughts. This point also relates to marketing, if you can reassure people that your software can help them feel better about their money, they are more likely to sign up/download your product because you’ve made that link between money and emotions.

The importance of good copy

The importance of good copy

Virtually every screen that a user sees will have some form of copy on it. That copy needs to be short, snappy, and convey important information. Especially in finance, the copy is a vital element of design and marketing because it can help to cut through the intimidating jargon that is often associated with banking. Design and copy, both in marketing and in the software itself, shouldn’t be thought of as separate, they are one and the same. Fintech is all about being relatable and easy-to-use so, therefore, the design and the copy should reflect that at each touchpoint along the user’s journey.

The need to visualise financial information

The need to visualise financial information

Users no longer expect a series of boring numbers on a spreadsheet – they want their fintech apps (even if they don’t know it) to be visually appealing. Beyond just being nice to look at, ensuring that the numbers, such as bank balance and outgoing transactions, are clear and easy to understand gives people the visual cues that make fintech stand out from legacy banks. Proper visualisation can also help users understand spending patterns, a key step in helping them effectively manage their money. 

How Design Cloud Works With Fintech Companies

How Design Cloud Works With Fintech Companies

Here at Design Cloud, we understand that each fintech company is different and, as a result, requires a different approach. Ultimately, our services, unlimited graphic design, are designed to help you achieve your business goals. So before we do anything, we first get to know your business, its history, its objectives, and the product itself. This discovery phase allows us to create marketing collateral that is of the highest quality and bespoke to you. 

We have a team of specialist graphic designers on hand to create stunning pieces of work for all aspects of your fintech business. From innovative, cutting-edge user interfaces that create an experience that consumers won’t forget in a hurry, to online ads, posters, and other marketing collateral that helps advertise your business. 

We treat your company as if it was our own and know the struggles and strife that come with setting up a business in a competitive industry. After all, it wasn’t that long ago when we were in that position. This empathy is a key part of Design Cloud and we like to think it helps us create unique content that reflects your business. 

Learn more about Design Cloud

Learn more about Design Cloud

To learn more about how our unlimited graphic design services can help, please Book A Demo today to learn more about the advantages of having world-class designers ready and waiting to grow your business.

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