Brochure design is a really common request we see in lots of our client’s design queues, so we wanted to share some tips on what makes a really successful brochure. In this blog, we’re going to be talking about the key design elements which will help make your brochure stand out.
Brochures are a great way to reach people across a large demographic. Whilst it can be easy to think an e-book would work faster to reach a large audience online, a brochure is a fantastic way to reach the customers who don’t browse often and would like a physical resource to learn about your product or service. Brochures also work well as, whilst you might flick through social media and miss an ad, those who receive a brochure are likely to engage well with it for a longer period of time. Some people think that printed brochures are out of place in the modern landscape but they can actually lead to more qualified leads and a great conversation with your audience!
Just like any piece of content you give your audience, you want your brochure to be well organised and easily understood by anyone who picks it up. Here’s a list of some practical ways to organise your brochure:
Nobody enjoys having to look through content for a long time to find what you need, and the chances are that your prospects won’t do that. If they can’t find what they need, they’ll quickly disconnect from the content. By including a simple Table of Contents that includes where they can find each bit of information you’re going to include, you’re going to help guide the way so that the consumer sees the information they need.
If you’re using your brochure to advertise new products, it’s a good idea to make sure that you group them by use or features clearly. This again helps your clients to navigate through the brochure successfully and helps present the content in the most understandable way possible.
In order to help your brochure look and feel modern and to drive as much interaction as possible, it’s a good idea to include sharp graphic design that illustrates your service or product in a relevant way. Make sure no page is too text heavy, and remember that white space is your friend. Keeping text down to a minimum in concise paragraphs and pairing those with interesting graphics and imagery is the perfect way to help people digest the content well.
Another key graphic design element to remember for a brochure is that it should still use your brand colours throughout. If you’re looking to create a collection of brochures on different subjects and want your brochures to each look unique, stick to a basic template which includes large blocks of your traditional brand colours and then try adding in a few boldly coloured elements which help to distinguish the subject of each brochure.
Remember that your logo should be displayed somewhere on your finished asset. Whilst this is a simple tip, it is absolutely vital to the success of your brochure. If you fail to include parts of your visual identity like your logo, you are drastically reducing your chances of sticking in the consumer’s mind.
So you’ve worked to create a stunning brochure that incorporates brilliant design, clear messaging and promotes your brand. What next? How do you get that brochure read by the right person? There’s countless ways to share your brochure, but here’s two ideas to start off with:
In the digital age, making real life contact with the businesses we buy from online almost never happens. You can easily help your business to stand out by sending out some direct mail packages (including your brochure) to your clients to show them that they are valued. This is going to go a long way in encouraging return visitors to your business.
Events finally look set to happen in 2021, are you ready for them? If you don’t have marketing materials like a business card and a brochure – now is the time to get prepared. Taking these assets with you is not only going to give you a talking point for networking with others, but it will also help you to stick in the prospective customer’s mind long after the event has finished.
Some people feel as though printed media is dying out, so what does the future of brochure design look like? Is it worth investing in brochures? The answer is yes! Having different content forms is always valuable for your brand and makes you more accessible for a larger audience. People love to digest content in different forms and appreciate variety from your brand. Plus, a brochure is an invaluable way to communicate a large amount of content like a new product range to your audience in a really engaging way.
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