EZRA is a fast-growing B2B coaching platform that democratizes executive coaching for businesses of all sizes. While C-suite coaching traditionally costs £1,000+ per hour with consultants flying in for exclusive sessions, EZRA delivers accessible coaching at £70 per hour through their digital platform.
The company serves major corporate clients across multiple sectors, providing coaching to everyone from new joiners and first-time managers to senior leaders. Founded as a spin-out from LHH (a legacy player in the executive coaching space dating back to the 1950s), EZRA has experienced explosive growth—scaling to 300 people in just four years.
EZRA's rapid growth created a perfect storm of design challenges. The company had built a two-person design team, but one designer handed in their notice just as the other was scheduled for a two-week holiday. This left the business facing a critical resource gap with no design coverage at the worst possible time.
The remaining designer was a highly capable mid-to-senior level professional, but she was drowning in day-to-day deliverables. Rather than working on strategic brand campaigns and product launches that truly leveraged her expertise, she spent most of her time churning out repetitive sales decks and presentation materials.
The company faced several interconnected challenges:
High-volume custom work consuming strategic resource - Every sales deck required customization with specific solution designs for different clients. While the company had strict templates and style guides, each presentation needed 4-6 bespoke pages tailored to the prospect. This time-consuming work was blocking the designer from higher-value projects.
Imminent coverage gap - With one designer leaving and the other on holiday, the business faced complete design paralysis for nearly three weeks during a critical growth period.
Misallocated design budget - Strategic, interesting work was being sent to external agencies at premium rates, while their talented in-house designer was stuck producing routine sales materials. This created both a financial drain and a talent retention risk.
Need for immediate solution - The Director of Brand needed a reliable partner who could onboard within days, not weeks, to prevent disruption to sales operations and marketing campaigns.
The company had previously experimented with Fiverr, but the experience had been frustrating. Every project meant finding a new freelancer with wildly varying quality, excessive back-and-forth to achieve brand alignment, and unpredictable availability when urgent work arose. There was no relationship building or efficiency gains—just constant starting from scratch.
EZRA partnered with Design Cloud on the Agency plan with Slack integration, gaining immediate access to a dedicated UK-based designer who could handle their bread-and-butter work—custom sales decks, presentations, and routine collateral—while their in-house designer focused on strategic projects.
The speed of deployment was critical. Design Cloud could onboard EZRA within a single business day, allowing the outgoing designer to participate in knowledge transfer before leaving. The team could load jobs into the system immediately, with work delivered back before the holiday period ended—preventing any disruption to sales operations.
The dedicated designer model solved EZRA's consistency challenges entirely. Unlike the Fiverr experience where every project required extensive brand education, EZRA now works with the same designer who rapidly internalized their strict templates and style guides. With the in-house designer providing feedback and quality control, the Design Cloud designer develops deeper brand knowledge with every project.
The Slack integration streamlines communication for quick questions and priority shifts without disrupting the formal ticket workflow. With multiple team members needing design support, the shared channel keeps everyone aligned on priorities and progress.
Most importantly, the solution flipped EZRA's resource allocation model. Their talented in-house designer now focuses on strategic brand work, product launches, and campaigns—the creative projects that justify agency-level talent and keep designers engaged. Meanwhile, Design Cloud handles the high-volume, time-consuming sales enablement work that agencies would charge premium rates for.
The flexibility to scale addresses EZRA's growth trajectory perfectly. As the company continues its rapid expansion and hires their second designer (who will take over managing Design Cloud tickets as part of a hybrid designer/design ops role), they can temporarily add additional Design Cloud designers during particularly busy periods—doubling their overflow capacity when needed, then scaling back down afterward.
For a fast-growing B2B company where sales enablement is business-critical, Design Cloud provides reliable design insurance that prevents bottlenecks without the cost or commitment of permanent hires.
