Tquila Automation is a specialist automation, artificial intelligence, and data consultancy operating across the UK, Ireland, and the United States. As a diamond partner of UiPath—the market leader in enterprise-wide AI-powered automation software—Tquila Automation implements sophisticated automation solutions for clients across healthcare, manufacturing, energy, utilities, banking, finance, and insurance sectors.
The company operates with two distinct sales teams: an enterprise team serving organisations with £2 billion+ in revenue, and an SMB team working with mid-market companies up to £2 billion. Their approach goes beyond simply deploying automation technology—they provide the strategic planning, process efficiency design, and change management expertise that ensures automation delivers genuine business value for their clients.
Tquila Automation's Marketing Manager faced a challenge that had spiralled beyond her control: PowerPoint presentations had become the bottleneck holding back the entire sales operation.
With no dedicated design resource, the responsibility for creating all visual content—from sales decks and client proposals to service propositions and pitch presentations—fell entirely on the marketing team. More specifically, it fell almost exclusively on one person.
The company's PowerPoint template, launched nearly two years earlier during a rebrand, had been completely "bastardized" by well-meaning but design-inexperienced sales team members. What started as a cohesive brand identity had fractured into dozens of inconsistent variations. Different team members were copying slides from previous decks, inadvertently bringing along incorrect fonts, off-brand colours, and outdated design elements. Some slides looked polished and professional, while others appeared to have been copied directly from ChatGPT with mismatched formatting.
The marketing team faced several critical challenges:
The core issue wasn't simply volume—it was the need for intelligent design thinking. The Marketing Manager wasn't looking for someone to mechanically recolour slides and swap in brand fonts. She needed designers who could look at complex information about automation strategies, evaluate how it was being communicated, and redesign the hierarchy and visual approach to make the message clearer and more impactful.
With sales teams creating new propositions and service lines on tight timelines—often with only days' notice before a pitch—the pressure to deliver professional, persuasive presentations was constant and unrelenting.
Tquila Automation partnered with Design Cloud, gaining access to a dedicated UK-based designer who understands that effective presentation design requires more than aesthetic polish—it demands strategic thinking about information hierarchy and visual communication.
Design Cloud's dedicated designer model immediately addressed Tquila Automation's brand consistency crisis. Instead of continuing the cycle where each salesperson worked from their own bastardized version of the template, the company now has a single designer who has internalised the brand guidelines and applies them consistently across every deck, every proposition, and every client-facing material.
The relationship between the Marketing Manager and her designer has become genuinely collaborative. When sales teams submit their content—whether it's well-structured or rough—the designer doesn't simply reformat it. They evaluate the communication goals, restructure information for clarity, design custom infographics where data needs visualization, and create slides that genuinely enhance the message rather than just containing it.
For Tquila Automation's distinct sales teams—enterprise and SMB—Design Cloud can create appropriately tailored presentations. The enterprise team's sophisticated propositions for £2 billion+ organisations receive the same level of design intelligence as the SMB team's more straightforward pitches, with each presentation calibrated to its specific audience and business context.
The workflow Design Cloud established recognizes the Marketing Manager's role as quality gatekeeper. Sales team members can submit their content, but before work begins, the Marketing Manager reviews and refines the brief to ensure the designer has the clarity and direction needed to deliver exactly what's required. This pre-approval process prevents miscommunication and reduces revision cycles significantly.
Beyond presentation decks, Design Cloud supports Tquila Automation's broader marketing needs—event branding for sponsorships, printed materials, and marketing collateral—providing the flexible creative capacity the marketing team needs without the commitment and expense of hiring in-house.
The designer works during UK business hours, enabling real-time collaboration when urgent changes arise or when sales teams need rapid turnarounds for time-sensitive client opportunities. For propositions that need to be created within days, Design Cloud's predictable delivery timeline means the Marketing Manager can confidently commit to deadlines.
Perhaps most importantly, Design Cloud has eliminated the exhausting cycle of trying to teach sales professionals how to use PowerPoint properly. The marketing team no longer needs to police slide design or spend hours correcting formatting mistakes. They simply channel all presentation work through their dedicated designer, ensuring every client-facing material maintains the professional, cohesive brand identity that Tquila Automation's market position demands.
