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Scottish Power is one of the UK's leading energy companies, providing electricity and gas to millions of homes and businesses across Britain. As part of the Iberdrola Group, Scottish Power is at the forefront of the UK's transition to clean energy, operating renewable generation, distribution networks, and retail energy services.
With over 1,000 employees, Scottish Power combines technical expertise with customer service excellence. Beyond their core energy business, the company demonstrates strong community ties through partnerships like their sponsorship of Leicester Tigers rugby club.
Scottish Power's internal communications team faced a common challenge for large organizations: their in-house design team was constantly overwhelmed with reactive, last-minute requests that left no capacity for strategic work.
The team manages content for their internal employee portal, which hosts articles, guides, and documentation for staff across the organization. When they launched a new performance management cycle, they discovered a significant problem—their existing documents were outdated, inconsistent, and didn't reflect current brand standards.
After auditing their materials, they found approximately 27 documents that needed attention. Some required simple rebranding with updated colours and values, while others—like their new behavioral guide—needed to be built entirely from scratch.
Their challenges included:
The team needed a solution that could handle high-volume, day-to-day deliverables—presentations, brochures, internal communications, and interactive PDFs—without pulling their senior designers away from specialized, revenue-critical energy sector work.
Scottish Power partnered with Design Cloud on the Agency plan, gaining access to a dedicated UK-based designer who could handle their internal communications materials while their in-house team focused on technical, energy-specific content.
The dedicated designer model addressed their workflow bottleneck immediately. Rather than every document competing for limited in-house capacity, Scottish Power now has a reliable resource specifically for their performance management materials, employee guides, and internal communications collateral. Their in-house team can focus on complex, sector-specific work that requires deep consultation, while Design Cloud handles the substantial volume of straightforward documentation.
Design Cloud's structured delivery process provided the predictability Scottish Power needed to plan their rollout schedule. With clear two-day turnarounds on requests and daily updates on multi-page documents like their 58-slide behavioral guide, the team can confidently commit to internal deadlines and stakeholder expectations across the organization.
The platform's centralized communication system streamlines collaboration across their team. Multiple stakeholders can submit briefs, track progress, and provide feedback within a single dashboard—eliminating the scattered email threads and version control issues that plague large organizational projects.
For their more complex requirements—such as interactive PDFs with click-through elements and pop-up descriptors—Design Cloud's designers work closely with the team to deliver sophisticated functionality that makes lengthy documents more digestible for employees. This level of interactivity would be difficult to achieve consistently with freelancers or traditional agencies unfamiliar with their specific needs.
The flexibility to scale capacity is particularly valuable for a large organization with fluctuating internal communications demands. When Scottish Power needs to accelerate through a backlog or launch a new initiative, they can temporarily add additional designers for a single month without long-term commitments, then scale back down afterward.
Most importantly, the partnership frees Scottish Power's in-house designers to focus on strategic, technical work that truly leverages their energy sector expertise—work that requires extensive consultation, approval processes, and deep understanding of the business. The routine documentation that was consuming their capacity now flows through a dedicated channel that delivers consistent quality without bottlenecking their core creative resources.
