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Purple Bricks PLC is a leading UK estate agency business that is expanding into financial services. The company operates with a hybrid model—combining traditional in-person property consultations with modern digital marketing approaches across TV, radio, digital advertising, PR, and internal communications.
Founded as a disruptive online estate agency, Purple Bricks has established itself as a household name in the UK property market. The company is backed by billionaire Sir Charles Dunstone and recently merged with Strike to accelerate growth in both estate agency and financial services sectors.
In 2024, Purple Bricks underwent a significant business transformation. Two companies merged, and the marketing team needed to restructure for growth while simultaneously launching a new financial services division alongside their core estate agency business.
Their Art Director was exceptional at high-level strategic work—such as the major brand redesign and financial services launch—but the team was drowning in day-to-day deliverables. With a marketing team of 13 people supporting TV campaigns, six different agency partners, constant A/B testing across digital channels, and internal communications, design capacity had become a critical bottleneck.
The team faced several challenges:
Purple Bricks needed a solution that could handle day-to-day marketing collateral—emails, social media content, newsletters, brochures, presentations, and customer-facing materials—without overwhelming their senior creative team or breaking the budget.
Purple Bricks partners with two experienced Design Cloud designers on the Pro plan, giving them the capacity to have two active design projects running simultaneously at all times.
Design Cloud's dedicated designer model addresses their consistency concerns immediately. Unlike juggling multiple agencies or freelancers, Purple Bricks now works with the same two UK-based designers daily who have learned their brand guidelines, understand their stakeholder requirements, and have developed an efficient working rhythm with the team.
The structured delivery process provides the predictability they need. With daily updates and a clear two-day turnaround on requests, the marketing team can confidently plan campaigns and manage stakeholder expectations across the business.
When demand spikes—such as during campaign launches or company conferences—Purple Bricks can easily scale up by adding additional designers for a single month without long-term commitments. This flexibility is impossible with traditional agency relationships or in-house hiring.
Most importantly, Design Cloud integrates seamlessly with their existing team structure. Five team members submit design briefs directly through the platform, and the dedicated Slack channel enables quick communication for priority shifts and urgent questions without disrupting the formal feedback process.
The relationship-building nature of working with the same designers means that over time, the process becomes smoother and more efficient. The designers develop deep familiarity with Purple Bricks' brand standards, understanding exactly how the team likes things to look and what quality they expect—eliminating the exhausting process of briefing new freelancers or agencies repeatedly.
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