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IG is a global leader in online trading, providing access to over 17,000 financial markets including shares, forex, indices, commodities, and cryptocurrencies. As one of the world's largest and most established trading platforms, IG serves individual traders and institutional clients across multiple continents.
Listed on the London Stock Exchange and regulated by top-tier financial authorities worldwide, IG combines cutting-edge technology with decades of market expertise to deliver sophisticated trading solutions to hundreds of thousands of active clients globally.
IG faced a strategic challenge that many global enterprises encounter: their creative studio was located in South Africa, but they needed design resources closer to their UK market—designers who understood the local audience, cultural context, and could work seamlessly within UK business hours.
The company was in the process of determining the permanent location for their in-house creative studio, but this strategic decision would take months to finalize. Meanwhile, their UK marketing campaigns couldn't wait. The marketing team had aggressive campaign schedules and continuous creative demands that required immediate solutions.
Their SVP of Marketing & Growth and Head of Brand faced several critical needs:
The traditional agency model couldn't provide the flexibility they needed. Day rates were expensive for high-volume versioning work, and hiring freelancers created consistency and availability challenges. They needed a solution that could:
Most critically, as a publicly-listed financial services company, IG needed a professional, reliable partner—not a marketplace of unknown freelancers, but a structured team they could depend on for business-critical marketing campaigns.
IG partners with Design Cloud on the Essential plan, using the service as ongoing "overflow capacity" for their creative operations while their strategic studio decisions are being made.
The immediate onboarding capability is crucial—Design Cloud can have IG working with designers within one business day, solving their urgent need for short-notice creative resource without disrupting their campaign schedules.
Design Cloud's dedicated designer model provides exactly what IG needs: consistent quality across high-volume versioning work. Unlike marketplace platforms where quality varies wildly, IG works with the same UK-based designers who learn their brand guidelines, understand their Figma workflow, and deliver reliable output project after project.
The scalability transforms IG's workflow. Starting with one or two designers on contract, they can rapidly scale to five or more designers during intensive campaign periods—all paying the same predictable monthly rate per designer. This eliminates the procurement headaches and budget unpredictability that comes with traditional agency relationships or freelancer networks.
Design Cloud's Figma-native approach aligns perfectly with IG's existing creative workflow. Their creative agency delivers master assets in Figma, and Design Cloud designers seamlessly create the dozens of variations needed across different ad placements—all within the same collaborative environment without file management nightmares.
For IG's high-volume campaign needs—where a single campaign might require 20-50 ad variations across multiple platforms—the predictable turnaround times provide essential planning certainty. Simple versioning work delivers next-day, larger batches deliver progressively with daily updates, and all work is managed through a centralized platform that multiple stakeholders can access.
The transparent, fixed-fee pricing eliminates budget surprises. Instead of variable agency charges or unpredictable freelancer costs, IG can accurately forecast their creative spend. When they need five designers for a major campaign push, they know exactly what it will cost.
Perhaps most importantly for a fast-moving D2C company in competitive financial markets, Design Cloud provides the flexibility IG needs during their transition period—reliable interim resource that scales with their demands while they determine their long-term creative studio strategy.
