SPB UK is a business services company that operates across two distinct brands: their B2B division and Insurance to Go, their consumer-facing insurance brand. The company is experiencing rapid growth and recently underwent significant changes, including bringing new leadership into their marketing function.
With a team of 51-200 employees, SPB UK represents the type of agile, growing organization that needs professional creative support without the overhead of building a large in-house team.
When SPB UK's new Marketing Manager joined the business in late 2024, she walked into a challenging situation. The company's B2B brand had virtually nothing beyond a basic logo—no sales materials, no presentations, no brand collateral. Meanwhile, their consumer brand Insurance to Go had ongoing design requirements that needed consistent attention.
The existing arrangement with their design agency wasn't working. Operating on expensive day rates, every project felt like a negotiation, and costs were unpredictable from month to month. For a growing business trying to establish its B2B presence while maintaining its consumer brand, this model was both financially unsustainable and operationally frustrating.
The team faced several critical challenges:
With an ambitious roadmap that included eventually rebranding their entire website and establishing a strong market position, SPB UK needed a design partner who could support everything from strategic brand development to day-to-day marketing execution.
SPB UK partnered with Design Cloud on the Agency plan, giving them access to a dedicated UK-based designer who could handle both their brand development work and ongoing marketing deliverables.
The Agency plan provided exactly what they needed: coverage for everything from simple social graphics to complex presentation decks and brand identity development. This meant a single designer could work on establishing their B2B visual identity—creating patterns, defining how their brand totems express agility, and developing the "them versus us" positioning against rigid competitors—while also handling day-to-day collateral requirements.
The dedicated designer model addresses their need for brand consistency from the start. Rather than working with different freelancers or agency teams who would need constant briefing, SPB UK now works with the same designer who is learning their brand guidelines, understanding their positioning strategy, and becoming familiar with their stakeholder requirements.
The transparent, fixed-fee pricing transformed their budget planning. Instead of unpredictable day rates that could vary wildly depending on project complexity, they now have one predictable monthly payment that makes forecasting straightforward for their finance team. This predictability is particularly valuable during their current growth phase, where budget certainty helps with planning.
As their workload expands—particularly when they move into the website redesign phase or when their sales team ramps up presentation requirements—SPB UK can easily scale capacity by adding additional designers for specific periods. This flexibility means they can handle the intensive brand development work now while maintaining capacity for ongoing marketing needs, then adjust their resource levels as priorities shift.
The platform simplifies workflow for their entire marketing team. Rather than managing email threads with an agency account manager who might not fully understand design requirements, they can brief their designer directly, track progress on all projects, and provide feedback in one centralized location.
Most importantly for a company establishing its B2B presence, Design Cloud provides the professional creative partner they need to compete effectively. The sales team's demands for presentations and materials can now be met with confidence, knowing they have reliable design support that understands their brand positioning and can deliver consistently high-quality work.
