Looking for more creative support in your business but not sure exactly what you need? In this article, we’re looking at the different types of designers and what they specialise in to help you make the right choice of which function you want to add to your creative team.
A graphic designer works across different formats to help you visually express information and messaging to your audience. A graphic designer can help with everything from print advertisements to pitch deck presentations and social media ads.
Creative leads are the real decision-makers behind the creative direction your brand is moving in. Creative leads take the lead in shaping your brand’s visual identity with key aspects like your logo and brand colours all the way to fonts and iconography.
A brand designer is slightly different to a graphic designer in that their main focus is on creating a strong visual identity for your business, rather than on individual creative tasks. They’ll work closely on creating the strategy for things like brand colours across a set of marketing collateral, the way that a logo is displayed in different spaces as well as the fonts your brand becomes known for.
UX designers, or user experience designers, focus on the journey that a customer takes and their overall experience of how your users interact with your website or digital service/product. UX designers will focus mainly on how they can help your users get more value from the product, looking closely at the features of your product that are useful to your customers and which might need improving, and in what way. This might include things like the size of the font that is used, how well the iconography on your site explains the process the user needs to take, or the contrast between background and font in order to make the website more accessible. UX designers are different to UI designers as they look at the experience of your product or service on a broader level, including how excited, satisfied or frustrated a user feels.
UI stands for User Interface, and UI designers will focus mainly on the interface of your product. UI designers focus on the style and ease of your digital software product, so they’ll be looking closely at the feel and functionality that certain button shapes, menu layouts and icons give.
Like the name suggests, a web designer will help you design a powerful website that can help attract and interest visitors. Why is it important to have professional web design? Well, research found that "42% of people will leave a website because of poor functionality. (Top Design Firms, 2021/Hubspot)" That means you could be missing out on almost half of your potential reach just because of poor website design. It’s clear to see how important it is to not just prioritise great web design once, instead, it takes continual improvement to stay in line with new trends.
Your web designer will help you with everything from creating landing pages with a great flow to help customers to get all the information they need, they’ll also look at the most effective way to layout purchase pages in order to boost conversion rate.