Both the best and worst part of marketing is probably the day-to-day challenges. Every day presents new challenges, but there are some that seem to be the most common. In this article, we're going to be discussing some solutions for those challenges.
1. Thinking of consistent, fresh content
One of the biggest challenges marketers face is thinking and planning great content. Since most marketers are looking to scale up content production, this becomes an even greater challenge.
So, what methods can you use to find inspiration for your content?
Use keyword research to direct content
Keyword research gives you a broader understanding of what your audience is actually searching for. Use that knowledge to explore new topics to create content around.
Exploring pillar topics
Larger topics can be split up into smaller subjects to help you explore the topic fully. For example, the topic of 'graphic design' can be split into subtopics like 'logo design' or 'web design.'
It can be a really helpful activity to brainstorm all the subtopics available under your broad topic. That will help you to develop content in each branch, pushing your brand forward as an expert in the industry.
2. Producing content on a budget
One of the more common situations marketers face is that of having to create content on a budget. When budgets are tight, it can be a challenge to scale up content production whilst maintaining quality. Here’s a few things you can try…
Creating a community
Creating a community of engaged followers is a really great way of making your content go further. You can create a community on almost any challenge. To create a really engaged community, it’s a good idea to focus on a more niche topic that relates to your brand. It’s a perfect way to focus your content on really relevant subjects that will bring back engagement, and it’s a good method to use regardless of the size of your budget.
Your brand’s newsletter is the perfect place to help build trust in your brand and encourage conversions. Instead of always collecting subscribers by gating content on your website in exchange for email details, try to really work hard to sell the real value of your newsletter and get more organic subscriptions. This method will take longer, but it’s more likely that you’ll end up with a highly engaged audience likely to take action.
Podcasts are relatively inexpensive to create as you can product them in-house. When starting a podcast on a smaller budget, you don’t need to worry too much about incredible guests or a fancy new set. Instead, keep focused on creating valuable content that your audience will enjoy. The best thing about podcasts is that you can reuse the content really easily. Sound bites can be used across other platforms, and video clips can be used as social posts. Most of the time, podcast episodes can be released in video format on Youtube too. For one production effort, you’re left with lots of different content formats.
3. Staying up-to-date with marketing news, trends and updates
If there’s one thing you can count on in marketing, it’s that updates are going to happen. In fact, as a marketer, you’ll need to stay in the loop with a lot of different things. What trending topics are happening right now? What updates on social media channels should I be aware of? What changes to the marketing industry are relevant to my brand?
It can be a challenge to keep up with all the news! So, we thought we’d share some channels that are great for keeping updated…