We can hear the groans already: Preparing for Christmas in September!? It gets earlier every year!! but the fact is that the holiday season (the period from mid-October all the way up to new year's day), is one of the biggest and most significant of the year for a huge number of businesses, e-commerce included.Technically, the holiday season is an American creation that refers to the period between Thanksgiving and New Year's, but in recent years it's expanded to include a bunch of other occasions! As well as Christmas, we have Halloween, Bonfire Night, Black Friday (alongside Thanksgiving in the US), and New Year's to celebrate within the holiday season, which means a lot of people buying a lot of gifts, decorations, fireworks, discounted TV's, balloons, confetti and almost anything else under the sun for friends, family, loved ones and themselves. For an e-commerce business, the holiday season is the most important part of your year, and once it's started, it just keeps on going, so it's no wonder the preparation needs to happen so early!
Spring (or Autumn) clean your inventory
E-commerce sales are growing massively every year, which is great news for you! However, it means you need to be ready for an increase in sales, and that doesn't just mean getting in extra stock! Having enough packaging, order labels, staff to pack said orders, the delivery capacity to get said orders out there, the capacity to process and turnaround returns from your increased order volume and more are all vital parts of an e-commerce strategy in time for the holiday season.This year, it's particularly important as COVID-19 is expected to draw lots of us away from the Christmas Eve crush at our local shipping centres, and instead increase e-commerce share even more than in a regular year!