However, there are plenty of ways you can go wrong on social media, and with the competition in December fiercer than ever, poor performance can be a disaster! Fortunately, at DesignCloud we have a few tips and things to be aware of, to set you on your way to success!
Social Media Advertising at Christmas
If you're not sure about having enough ad spend to hand, it's also super important to remember that at this time of year, your budget will probably be stretched much more thinly than the rest of the year, due to the sheer number of advertisers vying for the attention of users. On the flip side, if you want to get higher levels of visibility, engagement and traffic, you'll have to dig deep and spend a little bit more.
In this way, social media ads can be really frustrating, as they're so dependent on what the rest of the market looks like, and at Christmas, that market is busy. Done right through, social media ads can be worth every penny you spend, and then some. The average ROAS (return on ad spend) is estimated to be 6-10 times your spend, with some companies estimating ROAS of over 80 times!
If you're having trouble, there are literally millions of Photoshop tutorials out there, as well as easy-to-use tools like Canva, or alternatively, you can check out a tool like DesignCloud (wink, wink, nudge, nudge), to add professional, intuitive and exceptional graphic design output to your roster on an affordable, unlimited monthly contract. You can increase demand on and before the festive period, and then scale back as you need to once the season has passed - the service grows with you as you need it! Sounds great, right?
Stay Well Ahead of the Season
By now, all but the most festive of us are sick of Christmas products and promotions appearing on our shelves, on our timelines and in our inboxes on November 1st, or God forbid, even earlier! However, if you're looking at running ads on social media over the Christmas period, you want to get your campaigns approved and ready to hit go as early as you can. That means now, if you haven't already! There are hundreds of restrictions on what and how you can advertise on Facebook, for example, so getting your ads approved now means you won't e scrambling to get something new mocked-up or spending hours on the phone to support without any revenue rolling in on those prime shopping days.