5 min read

What Does a Brand Designer Do?

Published on
August 16, 2022
Woman holding a laptop wearing a hat against a dark blue background
Leah Camps
Marketing Executive
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You know your business needs more design support, but what role should you be looking for? When it comes to graphic design - there’s a whole host of job titles that specialise in different areas. Choosing the right person for your team is really important, and understanding what you’re looking for is the first step to doing that.

So, what does a brand designer do? How are they different from a graphic designer? Keep reading as we take a deeper dive into this subject.

What does a graphic designer do?

First of all, let’s go over what a graphic designer does. A graphic designer can help you with all the design tasks you need day-to-day. Things like presentation design, social media posts or ad creatives will be handled by your designer. Graphic designers can also get involved with more complex design projects like website designs and logo designs. To accomplish those things however, your designer will require a brief.

A professional graphic designer works less on strategy, and more on execution. Their role is to help bring ideas to life in creative ways, rather than to strategize the direction a brand should go in.

Responsibilities of a brand designer

A brand designer will be involved  in planning the way a brand is presented, including everything from the overall tone-of-voice and messaging of the brand through to the visual identity. The visual identity includes things like the brand colour palette, fonts you will use, and basically all else that makes up the design rules in your set of brand guidelines. Whilst brand designers will know how to design the actual marketing collateral needed on tools like Illustrator, Figma and Adobe Photoshop, they will often work with other senior creatives such as copywriters and graphic designers that can help bring their vision for the brand to life. However, it will be up to them to strategise how that brand should look, and to keep a close overview on how the brand is being presented through graphic design and copy.

Someone holding a blank notebook and a yellow pencil

Do you need a brand designer?

If you’re looking for help with growing a brand from scratch, and you need direction on the best stylistic choices for the brand - you’ll most likely need to work with a brand designer. Brand designers can be hired in-house and have an average salary of around £34,000 in the UK as of 2022, according to Glassdoor. 

However, if you’ve already had an established set of brand guidelines for a while and you simply need to get your brand in front of more people - you’ll benefit from working with a graphic designer. A graphic designer can take those brand guidelines and help you up to increase the volume of content your brand is producing, therefore widening your audience as you create different content formats and attract people to your business.

Should I hire a graphic designer?

If you’re looking for a graphic designer, we can help. Our unlimited graphic design subscription service teams you up with the dedicated, professional graphic designers your team needs every business day. Instead of the additional costs associated with hiring in-house, like equipment, recruitment fees, PAYE as well as the time it takes - you can sign up to one of our plans now and be working with your designer in about one business day on average.

It’s a pay-as-you-grow model, so you just add to your team or reduce the size of it as and when you need it. We don’t ask you to sign into any long-term contracts if you don’t want to, so you can use on a 30 day rolling period and just pay one fixed fee from £549 a month. 

If you’d like to learn more about why businesses across the UK are working with us instead of hiring in-house, you can read more about how our plans work here.