By aligning your products design and your branding, you can create a truly unique brand that is easily identifiable by your target market and instils brand loyalty among your customers.Product design is the process of designing and creating new products. Who'd have thought, eh? When it comes to the visual impact of your brand, product design is incredibly important as it dictates a lot of what your branding and marketing actually look like. Whether you're working on your app's user interface or picking the right shape for your new blender prototype, product designers need to keep the overarching visual brand in the back of their mind. Shapes, colours, logos, taglines and even textures can all be used to not just reflect a brand, but enhance it.Essentially, what a product looks and feels like should never just be a guess or an accident. When product design teams are coming up with the next big thing, they should be keeping half an eye on the marketing department and visual identity of the company. While products without this kind of consideration may be great products and the brands that make them successful brands, but if they're not making a conscious effort to push the two in harmony, they're missing a trick!
How does branding affect product design?
Now if we're honest, the relationship between product design and branding is a bit of a chicken or the egg affair. While product designers need to keep branding in mind when it comes to new or updated products, marketing teams also need to be conscious of product design when it comes to promoting the brand and getting themselves out there. After all, the product is what you're promoting in the first place!A marketing strategy that is incongruent with the products you sell and the markets you're geared towards just isn't going to be as effective as one that is created with these things in mind. This might seem incredibly obvious, but sometimes it's easy for marketers to lose sight of what a company actually does and the products they actually make in a cloud of exciting ideas about brand voice and outreach strategies.