Creating a Rhythm for Success for a World Leading Dance Music Record Label
Here’s how Future Sound of Egypt scaled their content output, drove new sales and amplified brand engagement while saving costs…
30,000+ DESIGN REQUESTS COMPLETED for over 450 teams
Intro + Problem
Future Sound of Egypt (FSOE) is one of the world’s leading Trance & Progressive House music labels with an enormous global following of over 3M fans. Each week they release 5 singles that require their own separate artwork to post across their social mix, regularly amounting to 280 individual graphics per month across all their channels. Additionally, FSOE sells their own range of merchandise via their online store.
To expand their brand and community even further, FSOE needed high-quality graphics in volume and across lots of formats. But how could they increase the volume of graphic design being produced at that scale without completely overloading their existing internal team? They would need a whole new team of graphic designers with a broad skillset and whom they could trust to understand their brand. Hiring just one highly experienced graphic designer in-house would cost them around £25,000 per year, or about £2,083 per month… they needed a more cost effective alternative. Cue Design Cloud.
"Design Cloud has revolutionised the workflow of our business. Not only is the standard of work excellent, they are also extremely well organised and the platform is very simple to use. The whole system works perfectly and in turn, this helps our brand run efficiently."
Paul Thomas
Label Manager
The Solution
FSOE now works with a team of Design Cloud designers to create an abundance of graphics to promote their latest music, fuel merchandise sales and engage their fans across their social media. Real-time communication between FSOE and their assigned graphic designers has significantly reduced turnaround times, allowing FSOE to stay ahead of their ambitious graphic requirements and even expand their online store offerings effectively. The increased efficiency in graphic production, timely delivery of high-quality designs, and a notable expansion in merchandise sales have not only met and exceeded their graphic design requirements, but have contributed significantly to FSOE's enhanced brand visibility.
Image Gallery
Check out our work for Future Sound of Egypt.
