How can Design Cloud help with logo design?
We’re an unlimited graphic design agency offering graphic design subscription plans to help teams access more affordable graphic design without having to sacrifice any of the quality. Our team of in-house graphic designers are all based in the UK and you can work with a dedicated designer every business day from as little as £549 per month. Our plans operate on a fixed monthly fee, and you’ll never need to sign any long term contracts to work with us.
If you’re looking for a brand new logo design, you’ve come to the right place. Our agency and pro plans include original logo design as part of the design scope, along with lots more graphic design tasks like original branding, landing page design and presentations or slide decks.
Because our team is made up of creative graphic designers with experience in helping brands to grow using graphic design, we’ve got the experience needed to help your brand create a visual identity that will actually catch your audience’s attention. When you start your subscription plan with us, all you’ll need to do is send over a design brief so we have an idea of what you want your logo to look like. We aren’t a branding agency, so we’ll need you to let us know the concept and design ideas you have before we can get started on bringing your design vision to life.
Alongside your logo design, you can use your Design Cloud unlimited graphic design subscription plan for a wide range of other tasks too. Your dedicated designer will be more than happy to help with tasks from removing backgrounds (we know everyone hates doing that!) all the way to creating stunning landing page designs.
How will my logo design be delivered?
As soon as you start a plan with Design Cloud, you and all your team will be given access to your design queue via our custom-built dashboard. You can submit your logo design brief there, and your dedicated designer will get to work bringing your ideas to life. Once the logo has been completed, your designer will send back an initial draft. Every Design Cloud plan allows for an unlimited number of revisions, so you can ask your designer for as many changes as you feel is needed.
Once you sign off on the design, your designer will send your logo over in any design format that you need along with the working file so that you have access to make changes whenever you want to. Once we hand over the creative work, you have complete ownership. For more information on licensing around any stock images you need to use in your logo, please have a look at our terms of service.
What type of logo should you choose?
Before you can have your logo designed, you need to create a concept. When you can think of how you’d like your logo to look, your Design Cloud designer can make it come to life. There a few different types of logo that are suited to different use cases, so what are they and which should you choose?
Types of Logo
Icon / Brand Mark Logos
This type of logo is usually used to create an instantly recognisable brand, featuring a simple icon that is normally abstract and therefore will be more memorable in the viewers mind. Brands like Coke, Instagram and Apple all use Icon Logos. Big brands in particular like this logo style because it communicates who and what the brand are without the need for words, which means that you can use it across lots of different countries without any language barriers.
Another positive of this brand type is that it’s easier for your user to commit to memory, and opens up a world of marketing that is recognisable based just on your brand colours (think the famous golden arches!) Just like the famous Golden Arches symbol for Mcdonald’s, some brands will create an icon logo or brand mark and then also create a more detailed logo like a wordmark to be used in settings where space allows. You might also hear these types of logo referred to as Pictorial marks!
Wordmark logos are just logos that only use the brand name. Examples of famous wordmark logos include Google, Coca Cola and The New York Times. Wordmark logos work where there is more space in a design, so brands who use these will often create a monogram version of the logo for graphics where there is less space. The benefits of this type of logo design is that it helps your audience to become more familiar with your brand name. For those with a unique brand name like Asda, Tesco and Coca Cola – it works really well. Often wordmark logos will use typography that reflects the values of their brand to further communicate what they do and be more instantly recognisable.
A lettermark logo is different to a wordmark logo since it uses only a few letters, usually the brand’s initials, and typography to create a strong visual identity. Brand’s like H&M, Louis Vuitton and B&M use lettermark logos. This type of logo design works particularly well for brands who have a longer name and want to create a clear logo that can be used across all marketing materials clearly. For example, H&M actually stands for Hennes & Mauritz but uses the initials in the lettermark logo to create a brand that is much easier to remember.