Infographic Design Service

What is an infographic design?

An infographic is a graphic that is used to convey data and information – it is a useful visual tool that helps readers to digest information clearly and quickly. By using graphics to convey such information, you can help your audience to see patterns and trends in the content presented to them. Infographics can be used in a variety of ways and can be presented to different audiences. They are often used to present data to students in a classroom, to social media users on a range of platforms, and to company stakeholders in the workplace.

Whoever your infographic is for and whatever the purpose of the graphic is, it has to look good. With an impressive design, not only will you grab the attention of your audience, but you’ll keep it for the duration of time they spend looking at the information. In fact, there are a lot of benefits that come with using infographic designs. An effective infographic includes not just informative visual content, but a clear consideration of layout, images, fonts, icons and charts and graphs, such as pie charts or bar charts. By presenting your information in a way that is clear and engaging, your audience is more likely to take note and understand the data, topic and knowledge you are presenting. By carefully considering the design elements within the graphic, you can also ensure that your visual branding is clear and consistent.

Why choose Design Cloud for your infographic design?

Using infographic templates and online infographic makers might seem like an easy way to create your image, but these tools are often generic, hard to use or time-consuming – they simply don’t offer the same level of service as an expert. By using Design Cloud as a resource, you can simply submit your brief and leave the hard work in the hands of an expert.

Not only will you save time and effort, but you know that your infographic will be created to an exceptional standard, thanks to the expertise of our team. There isn’t much we can’t do here at Design Cloud. From interactive infographics and animated infographics to simple infographics that can help viewers to understand even the most complex of subjects, we’re always keen to hear about your ideas and help bring them to life.

What types of infographics can we design for you?

Essentially: any! However, as the online use of infographics has become more widespread, it has become possible to sort infographics into various distinct categories. Exactly which type of infographic you should create for your own brand will depend on your corporate objectives.

For example, if you are advertising a new product or service and want to show how it compares to other offerings, including those from other companies as well as your own, you could create a comparison infographic, which will let consumers easily see differences between items at a glance.

If you are adding a new product to an existing, long-established product line, you could increase the attraction of the new product by showing how much better it is than its predecessors. This prospect could be your cue to post a chronological infographic showing how the product line has developed over time.

Nonetheless, the most attractive infographics are often those that don’t come across as advertising at all. Yes, these infographics might have been designed with a specific marketing purpose in mind; however, the primary focus is likely to have been on simply making the content informative or entertaining.

When we design infographics like this, the advertising part of the equation can largely take care of itself. This can be the case if, for example, you ask us to design a chronological infographic recounting the history of your brand’s industry rather than just zeroing in on how one of your product lines took shape over the last few years.

How to design infographics with Design Cloud

Submitting a brief couldn’t be easier. Whenever you’d like to get the ball rolling, log in and submit a request through our easy-to-use online portal or by email if you’d prefer. Once you’ve submitted your brief, our team will review your request and ask any further questions if they need more information from you about your design requirements. Once we have everything we need, we’ll get started on creating a stunning custom infographic that’s guaranteed to grab the attention of your audience. When it’s completed, we’ll send it over to you. We always aim to get it right the first time, but if you do need any of the content amending then we’re more than happy to make edits. All you have to do is submit another request and we’ll revise the design. You can contact your designer throughout the entire process too – we believe that communication is key so with the help of our portal, staying in touch with your designer couldn’t be easier.

We’re happy to take care of the design for you, but we do ask that you have a clear brief of how you’d like your infographic to look and the content it will contain, and then we can incorporate the relevant design elements and features to keep the entire infographic in line with your brand. If you need any inspiration, you can check out some examples of our previous projects.

If you are seeking to inform your audience about a certain subject in a memorable way, the entire infographic could use both textual and visual content to convey this information. Perhaps you could insert pie charts to sum up public opinion as indicated in the survey findings you add in the text?

You could do this for a compilation infographic – so-called as it draws together information from various sources. Hence, the likes of flow charts and bar graphs can also be used for this kind of infographic – as well as a case study infographic detailing findings your own organisation has made.

An infographic like this – which could be based on an inquiry or research made on your organisation’s initiative – can also help portray your brand as having in-depth expertise in its field. Building this reputation could, in turn, help your brand to draw a lot of attention if it posts a how-to infographic.

Infographics of this kind can be an especially good idea if many questions your customers ask you start with the words “How do I”. You can fill out the infographic with images, diagrams and anything else people might need to see in order to better understand the instructions on the infographic.

Consider the example of a company specialising in selling swimwear. With animated infographics, the company could teach how to make a variety of swimming strokes by clearly indicating how to move arms, legs and other parts of the body for each one.

How infographics from our team could help your organisation

When you try to use infographics to attract attention from members of your target audience, they will probably already be pressed for time. Fortunately, then, they could be much more inclined to look at an infographic than read through a blog post, as the latter would likely take them much longer.

So, rather than stacking large amounts of text and statistics in a lengthy article, the sheer length of which could be enough to put people off, you could break up much of the same information by placing it in an infographic also featuring graphs and charts summing up many of the details.

If you have an article that would take the average person about twenty minutes to read, you may find that it would be far more suitable for much of this article’s information to be translated into an infographic many people are capable of digesting in just two minutes. What a time saver!

As established by research, the human brain processes visuals 60,000 times faster than it does text. Furthermore, as demonstrated by psychologist Albert Mehrabian, 93% of communication is nonverbal. Yes, a picture really does say a thousand words…

While there are certainly times when a long-form textual piece genuinely would be the best format for you to communicate certain information, you could be pleasantly surprised by how well even simple infographics can take up much of the slack.

Alas, data has a reputation for being boring – which is why, if you have lots of it to communicate, you could not only pour all of it into beautiful infographics but, also, once you have posted them on your website, attract links to them from other websites possibly with higher authority than yours.

You might land these links without even having to reach out to websites to invite them to link to any given one of your infographics. However, the onus would still be on you to make sure these infographics are truly awesome enough to warrant attention from such sites.

Fortunately, our graphic designers are thoroughly experienced in creating awesome infographics. Once we have allocated you a designer who will work on your infographic, you can give this creative professional all of the data you would like to see in the infographic.

The designer will then figure out how to strategically include all of this data in a way that most members of your target audience should easily be able to follow.

Our graphic designers also know how to effectively use various Adobe software tools – such as Adobe Illustrator and Adobe Spark – in the creation of infographics. These applications are much more versatile than many free ‘infographic maker’ tools you might see littered around the internet.

Which of our graphic design packages should you choose?

This will, in the main, depend on what type of infographic creation service you practically require. If you would be happy with a series of simple infographics for inclusion on blog posts and social media feeds, you could sign up for our standard graphic design package.

This package carries a per-calendar-month charge of £549 plus VAT and would enable you to task us with producing all of the graphic design work you need for your brand’s social media channels as well as a range of other marketing materials where you would like to share infographics.

However, if you expect to need a steady supply of infographics that would be relatively large and complex, you should seriously consider opting instead for our PRO graphic design package. This package’s per-calendar-month price is £999 plus VAT.

Demonstrated by our impressive client feedback, our Standard and PRO graphic design packages are stunningly great value compared to the cost of employing a full-time graphic designer as the average UK salary of an in-house graphic designer is £25,000 per annum. Meanwhile, the average hourly rate charged by graphic design freelancers and agencies is, respectively, £30-50 and £75-100.

No matter which one of our graphic design packages you subscribe to, there will be – for as long as you remain subscribed to the plan – no limit to the number of revisions you can request for an infographic we create for you. Hence, you can have a big role in how the infographic forms.

The Design Cloud process

Our unique approach to graphic design services makes us the first choice for different types of SMEs, marketing agencies and sales teams alike. We don’t operate as a marketplace or a traditional agency. Instead, we offer plans that give our clients access to unlimited graphic designs each month, starting from £549. Our packages make us a more affordable option than hiring an in-house design team, but we still offer the same perks of passion, quality and reliability. All of our prices are a flat fixed fee that allow you to request as many designs as you want, any time you want. There are no hidden fees or unexpected charges, just high-quality graphic design form the best in the business.

How we could help you to come up with infographic design ideas

Anyone can create an infographic – and, back in the early 2010s, infographics were especially often utilised by brands. However, most of these infographics were put together by amateur designers lacking enough relevant understanding of how to effectively engage an audience.

Unsurprisingly, infographic usage soon decreased from this peak – but infographics can actually still be very beneficial for a brand to use for marketing purposes, provided the textual and visual elements of these infographics are assembled sufficiently harmoniously for drawing and keeping attention.

All of this can be much easier said than done. Sadly, it can be too tempting for brands to just download some infographic templates from the internet, pick a few primary colours and other visual touches for these templates and then fill them with ready-made content blocks of text.

However, our infographic design service pairs the benefits of hiring in-house with the flexibility of outsourcing – sans the risk, expense, hassle or frustration that either of these two familiar options can often entail in practice.

From the moment you submit an infographic design request to your assigned Design Cloud-employed designer right through to when you provide feedback on the designer’s work and any subsequent revisions the designer makes to it, the infographic design process with us will be a collaborative one.

So, if you already have a lot of ideas for how you would like the infographic to look, rather than just what you would like it to say, don’t be afraid to share these ideas with the designer right from the start. Their job is to closely consult the brief and any feedback you have provided on revisions of the infographic as the designer sculpts it in a way that meets all of the relevant criteria you have cited.

As our graphic designers each have at least three years of commercial experience, they will be able to make a fair few suggestions of their own. However, none of these suggestions will be implemented in the finalised infographic design without your express approval.

To help ensure that the designer ‘hits the ground running’ with creating your infographic design in just the way you want it, it would be ideal if, long before you submit the initial design request for the infographic, you think carefully about exactly what criteria the finished design should satisfy.

You might even have seen certain infographics that you would like to inspire your own – without, of course, you ending up with a design infringing anyone’s copyright. Or perhaps something has caught your eye from our own portfolio of awesomeness. Feel free to send the designer links to existing infographics that have particularly piqued your interest.

Why are effective infographics important?

The importance of an informative, eye-catching, and balanced infographic cannot be overstated – especially as these neat bits of visual representation are the fourth most-used type of content marketing on the web and out in the big, wide world.

Most commonly used nowadays to explain tough technological premises, showcase huge chunks of statistical data, and even allow users to interact through the use of animated infographics, it’s easy to forget that this hallmark of graphic design services has much older roots. Long before Google Maps, infographics have been able to visualise data for marketing purposes since the 19th century – from ‘red and blue’ states in America, comparative charts between exports and imports, and even diagrams showing the causation of mortalities on the battlefield. So, why have these bits of design stood the test of time, and why are they now being used as the backbone of hundreds of pitches, research proposals, and marketing campaigns the world over?

Well, for the most part, humans are visual learners. According to the Social Science Research Network, 65% of us absorb, understand, and retain information in this way, with infographics proving a handy way to target all of those aims at once. They have certainly come a long way since the battlefield graphics of the 1800s, but many of the key components graphic designers take into account are there today. Effective use of negative space to better draw the eye to the data we wish to present, alongside cohesive background colour and an appropriate palette that pays attention to colour psychology are all useful in linking back to branding – and that’s before we’ve even tackled the information itself.

According to Forbes, the popularity of infographics is still growing, thanks to its versatility and ability to draw fantastic results. Whether you’re using bar charts, pie charts, line graphs, lists or even the likes of flow charts to showcase survey findings, these are excellent tools to rationalise and simplify complicated bits of data. The old adage goes ‘a picture is worth a thousand words’, so creating a successful bit of imagery that incorporates essential infographic design elements can not only be used to convey data – but can be used as a go-to resource. When you approach our team for unlimited graphic design, we offer advice from expert designers and work with you to create impeccable infographics that fit your company or personal brand.

What are the types of infographics we can create?

Here at Design Cloud, we love getting our teeth into all sorts of varied concepts and designs – it’s one of the joys of being on a team of graphic design professionals. This means that for as many types of infographics that are out there, we can certainly help you present your information in a style that impresses. We’ve had plenty of experience helping agencies create amazing pitch decks that utilise masses of data, helping them make a big splash in the boardroom and tying in branded colour schemes so content is cohesive across internal and external channels.

There’s nothing we love more than transforming the humble bar chart into a powerful tool for use across your website, easily showcasing data and results in a pleasing, visual form. The bar chart doesn’t have to be boring, even if you are dealing with dry subject matter. We can also work with marketing teams who need interesting content for a certain output, such as email shots or a featured section of web design – like a circular diagram infographic to showcase sales in a striking way.

As for the type of infographic, we specialise in creating custom solutions that will help your information shine in a way that’s as unique as the data itself. As such, we’re always open to designing for any particular chart type should you have a goal in mind – no matter the request, we will work with you to discern the best course of action. We’ve made custom infographics into quite the art form over the years, using our eye for detail and innovation to make your graphics pop on the page. Our team of graphic designers will be able to get the right balance between photo elements and key copy on a timeline chart or anatomy graph, with an understanding of what gets people truly engaged.

Whether infographics are a crucial part of your business plan or it’s something you’ve not previously considered, we can help you get the winning formula at an excellent price.

Can you write the copy for our graphics?

As much as we’d love to be a group of fantastic writers as well as amazing designers, we don’t yet have a creative copywriting service in our offering. As such, we won’t be able to create the written content for you nor provide the data and statistics for your infographic, as this will need to be provided by yourselves at the start or during the process.

At Design Cloud, we are dab hands at creating infographics that encapsulate the feel, look and style of your brand and its voice, working alongside you to create visuals that cohesively fit in with your existing colour palette and assets. Crafting a strong and instantly recognisable identity using our team’s skills and our leading industry design tools, such as the Adobe Creative Cloud suite, ensures that whatever copy you supply will truly shine.

If you’re struggling to write content for your infographic, we recommend enlisting the help of a specialist copywriter. But for those of you looking for some pointers, we’ve worked with plenty of content over the years and can offer a few tips. Firstly, remembering that an infographic is a piece of visual storytelling should inform your writing. As well as working alongside your dedicated graphic designer, your words will also lead to any imagery used within the chart or graph, so planning a ‘narrative arc’ of sorts will be useful. Consider what you want your data to really say and pinpoint how you can get those points across clearly and, most importantly, concisely. The joys of an infographic is its ability to showcase huge amounts of data within a few pieces of design – a picture speaks a thousand words, and all that – so try not to overwrite your copy. Your infographic deals in absolutes and accurate statistics, so ensure that any complimentary writing is similarly correct. The goal is to create a seamless resource with copy and graphic design that not only support but complement each other.

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